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Product Designer
Product Manufacturer Product Description and Principal Function(s) Blueye goggles are the most unique and innovative product currently available for extreme sporting activities. Based on a soft Santoprene frame with impact-resistant Polycarbonate lenses, they offer comfort, fog free vision, 100% UVA & UVB filtering, unparalleled eye protection and outstanding appearance.Eye protection through all extremes of weather, environment and activity levels. Key Product Features and Benefits External form reflects ergonomic considerations with pressure-point minimisation, effective sealing and accommodation (by means of a flexible bridge) of nose sizes.Design problems encountered and solved A) Tooling cost: Flat tooling and post-forming of frames significantly reduced set-up expense. B) Sourcing of acceptable lens and anti-fog coating. C) Specification of extremely elastic band material to allow fitment over helmet. D) Single-handed elastic adjustment required during active use. E) Provision of appropriate ventilation levels for various activities e.g. Polo requires maximum ventilation, Sky-diving zero. F) Frame and adjustment mechanism designed to withstand extreme sport rigours. Why is it a good design and why does it deserve a design award? A) The frame is designed in such a way as to accommodate various forms, colours and shapes of lenses - No other goggle on the market can do this. B) The lenses are made of impact-resistant Polycarbonate to provide unrivalled levels of user protection. C) Design flexibility allows specification of lens and shape for various sports ranging from watersports lens to horse racing. What are the important features? Frame flexibility, eye protection, unrestricted visibility, ease of adjustment, comfort. What environmental considerations if any, were taken into account? 100% UVA & UVB user protection Frame and lens made of recyclable materials Proof of success Despite having been on the market for only eighteen months, we currently export Blueye goggles to New Zealand, Singapore, Hong Kong, Macau, Japan, South Africa, Ireland, and the U.K. We are in the process of setting up distributors in the USA, France and Italy. In Australia every top jockey now wears Blueye goggles including Shane Dye and Jim Cassidy. In the very first year that a pair of Blueye Goggles were worn in a Melbourne Cup we crossed the line first. Hong Kong's premiership-winning jockey Basil Marcus wears Blueye goggles as do New Zealand's No 1 Oppie Bossum, U.K's leading jumps jockey Chris Fallon and the World's No.1 jockey Frankie Dettori. Turnover is increasing every month with new export markets being established continually. Blueye goggles are now worn by the best polo players in Australia and we expect to be the biggest supplier of Polo goggles in the world within 18 months. The Snowboard market is very competitive as we have to compete with established names such as Oakley, Bolle and Smith. However, our goggles' totally different appearance to the normal ski goggle is an advantage as snowboarders seek differentiation from skiers and we have established outlets to this market throughout Australia, Japan and New Zealand. Skydiving is another growing market. Australian Champion Lloyd Cofield wears Blueye every time he jumps and our goggles are currently stocked at 17 drop zones around Australia including Western Australia, South Australia and Qld. |
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Design Award of the Year
